20 years of Porsche Cayenne

Client: Porsche Middle East
Photographer: Tomek Makolski

Retouching: Pepe Alram / Recom Paris &
Maria Luisa Calosso & Aljaz Bezjak / Recom Farmhouse London

Porsche Middle East & Africa commissioned Toast films to serve a crisp slice of adrenaline celebrating 20 years of Porsche Cayenne with six bespoke cars.

Over the three day shoot, Polish photographer Tomek Makolski pivoted his camera in harmony with the natural light and desert elements to create a unique and captivating look for the series. Shooting everything in one frame – no compositing or adding motion – gives immediacy and punch to the images, while cinematic lens filters contributed refined highlights and edges.

Uncompromising on dynamism, speed and a sense of adventure, Makolski’s images also accentuate the Cayenne’s custom 20th anniversary liveries. Created by Keko Dubai, each represents diverse local landscapes and cultural symbols, and were shot in locations spanning the Emirates: at Pink Rock, Wadi Shawka, and Rams Beach.

At Recom’s new Paris studio, Pepe Alram worked with Tomek to create a subtly striking palette for the series. Soft, muted hues counterpoint the harsh desert environment and explosive dust clouds blasted up by the tough rally Porsches. The diverse locations and liveries of the series are unified with a refined modern palette, a natural atmosphere of adventure and a powerful boost of energy.

Keko Dubai Team
Executive creative director: Muhammed Ali
Senior art director: Sameer Khan
Art director: Malak Kobaisi
Senior english copywriter: Aaron Leung
Account director: Ariane Haro
Account manager: Victor Hafez

Toast Films Team
Executive Producer: Chaza Said
Producer: Rana Gebran
Production manager: Mazen El Hage
Production assistant: Rami Noureddine
Digitech: Amadeusz Dziwisz
Photography runner: Gualberto Canata
Camera operator: Rayan Ashkar

Drone team: Choppershoot
Picture vehicle logistics: Drive Dynamics
Location managers: Nasr Noman, Nawaf Noman
Unit: Abdul Razack Mohammed
Transport: Ultrafast Tourism
Catering: Ogaret